Branding

Nike, Coke, Pepsi these companies spend millions probably billions on there marketing departments, while we don't have that kind of bank roll. What is one to do to get out there and play in the marketing game? First we need a Brand. Kate and I are the marketing department over at The Feds Studio, along with being the photographer customer service, accountant, businessman/woman and everything else the comes up.
We had out marketing hats on these week and as you I have went from being just James Federico Photography to The Feds Studio. Now to go along with the new name we have changed the logo to the green sign thing and now since we were working on a now website layout we are changing the logo and brand again(for the better) It is said that most companies do this about 7 times before finding the brand that fits them best. We'll try our best not to do that but at least we're on our third not too many tries left :)

I just wanted to prepare everyone for the future changes to this blog design and it might move. So stay turned and I'll let you know what is going on.